eBay: Google advertising largely a waste of money

Research by eBay suggests paying to advertise on Google only works in limited circumstances and even then the effect isn’t massive. It also suggests that for established brands at least, slashing the ad spend causes little damage. The company intentionally suspended its advertising for a trial period, save for in several regions used as a […]



Facebook Likes more revealing than you think

What you “like” on Facebook can predict your demographics and personality according to a Cambridge University study. The authors go as far as to say these links could be misused by oppressive regimes. The study involved asking 58,000 US volunteers to provide their demographic information, allow access to the list of pages they had “liked” […]

New online spending brings slow pizza and hashtag hassles

The world of virtual currency is getting even more confusing. You can now pay via American Express on Twitter, or buy pizza with bitcoins — in both cases with major limitations. American Express is launching a “pay by tweet” service. After linking your card to your Twitter account, you can buy selected products from the […]