William “Bill” Post, the inventive mind behind one of breakfast’s most beloved treats, the Pop-Tart, has passed away at the age of 96. As a longtime employee of Kellogg’s, Post’s legacy extends far beyond the confines of the kitchen. Born to Dutch immigrants in Michigan, his journey began with a humble truck-washing job at Hekman Biscuit Company, where his dedication and talent quickly earned him recognition.

Rising through the ranks, Post played a pivotal role in the creation of the Pop-Tart during his tenure as plant manager at Keebler Company, which later merged with Kellogg’s. Originally envisioned as “fruit scones,” this delectable pastry soon captured the hearts and taste buds of millions, becoming a breakfast staple for generations to come.

As news of Post’s passing spreads, his contributions to culinary history are celebrated, with the upcoming Netflix film, “Unfrosted: The Pop-Tart Story,” set to immortalize the tale of its creation. While details about the film continue to surface, one thing remains certain: Bill Post’s ingenuity will forever be remembered, ensuring his legacy lives on in every toaster pastry enjoyed.

[Via]