Check out this amusing and rather surreal series of 80s style retro ads produced by Maximum Effort, Ryan Reynolds’ own personal film production company, for Jimmy Kimmel’s show. After watching the ads, you might think they’re just satire, but they’re not! They’re actually real marketing spots for companies such as Kraft Singles, Kool-Aid, Kraft Singles, Jack in the Box, Oscar Mayer, and of course, Renolds’s own personal favorite, Aviation Gin.

Oh, and they also feature Carlton from The Fresh Prince of Bel-Air, making the whole series even more nostalgic and meta! Check ’em all out below!