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In a cleaver marketing ploy, the folks at JIF peanut butter have partnered with Giphy to let the world know what their opinion is converning the GIF vs. JIF debate. Is Gif pronounced with a soft or a hard g? To settle the debate, they’ve released a limited number of peanut butter jars called GIF “Animated Looping Images.”
“We’re teaming up with GIPHY to put a lid on this decade-long debate and prove there is only one Jif… it’s creamy, delicious peanut butter, not a looping picture you can send to make friends and family laugh,” said Rebecca Scheidler, Vice President, Marketing of Jif. “So spread the word like Jif on bread—Jif is peanut butter, GIFs are animations!”