Sure, there are plenty of impressive pop-up books out there, but I haven’t seen many that are as clever as “Transformers: The Ultimate Pop-Up Universe.”

Created to commemorate the 30th anniversary of the Transformers toy line, the book features over 35 iconic Transformers characters, many of which can actually transform!

TRANSFORMERS shift, change, and rise to battle in this spectacular interactive pop-up adventure by bestselling paper engineer Matthew Reinhart. Open each page to explore a different part of the vast Transformers universe-then pull the tabs to watch the pop-ups change into entirely new paper creations!

Watch as the planet Cybertron changes into an epic battle on Earth. Then look out for the mighty Autobot Omega Supreme — Reinhart’s tallest pop-up ever — as he rises off the page to smash Decepticon foes. In this epic pop-up experience unlike any seen before, only you hold the power to make the Autobots and Decepticons turn from vehicles to robots, and back again.

[Transformers: The Ultimate Pop-Up Universe | Via Toyland]