I have to admit, that headline might be a little extreme, but it’s the message that counts, right? :)

From Goldie Blox:

This Easter, we wanted to highlight some of the reasons more choices for girls are so important. Why stay on a conveyor belt when you can build your own Ferris wheel, after all?

We’re GoldieBlox, a toy company out to show the world that girls deserve more choices than dolls and princesses. We believe that femininity is strong and girls will build the future — literally.

Our founder, Debbie Sterling, is a Stanford engineer who decided that girls need more choices than the pink aisle has to offer. She developed GoldieBlox, an interactive book series + construction set starring Goldie, the kid inventor who loves to build.

[GoldieBlox | Via TMS]