You have to hold iPad Air to believe it. It’s just 7.5 millimeters thin and weighs just one pound. The stunning Retina display sits inside thinner bezels, so all you see is your content. And an incredible amount of power lies inside the sleek enclosure. So you can do so much more. With so much less.

The new A7 chip in iPad Air was designed with 64-bit architecture. It delivers killer performance — up to two times faster CPU and graphics performance than its predecessor — without sacrificing battery life. So you get incredible power in a device you can take with you wherever you go.

The new iPad air will start shipping on November 1st for $499.

Edit: Fixed the headline. The iPad air is 20% thinner, not 43%!

[iPad Air]