The ‘Till Watch’ Takes a Laid-Back Approach to Time

The ‘Till Watch by Projectswatches tells you what time it is in layman’s terms or slang terms. The arms move around the watch like normal, but instead of numbers, you’re met with “Half Past” or “5 Till.”

Till Watch

This watch is cool-looking and a clever concept, but I can’t help but think that it’s a little more confusing to tell time with.
Thoughts?
Till Watch 2