In a rather unusual marketing stunt, Betabrand decided to exhibit how cool their shiny Discolab line of clothing could be…in the air.

Their BASE jumping team took to the skies over Zakynthos Greece, Lauterbrunnen Switzerland and Kuala Lumpur Malaysia and created this slow-mo video. Now I wanna go skydiving…and wear shiny clothes (they have a bowtie! Imagine Matt Smith in that…and a shiny fez!). Marketing win, I suppose.

[Via Laughing Squid]