Some might say I’m “addicted” to Yogurtland. Others might say I’m “obsessed.” I’d like to say that I am healthily “addsessed” (“obsicted?”) with the place.

And now, the company has offered me a whole new reason to pig out — I mean — *indulge* there: For the second straight year, the yogurt chain has partnered with Sanrio, Inc. for the cutest, yummiest endeavor known to mankind thus far (probably).

The infiltration of yogurty adorableness begins July 10 at participating Yogurtland locations.