What you’re about to see is what Intel calls a “social experiment” to see just what people are ready to do to get their hands on the manufacturer’s new ultrabook. So they had a team travel to Bangkok to put one of their ultrabooks on display inside a special case, along with a punching bag-type apparatus that can unlock the case if hit hard enough. Naturally, they’ve installed the setup near one of the city’s boxing stadium so that the “right” crowd would tempt their hand at unlocking the case. Yes, we’re aware that this is an ad, and no, we didn’t get paid to post it here.