A new interactive system called Myndplay launches today, a development in media technology that allows the viewer to control key plot points in a film via brain wave activity. A headset equipped with electroencephalogram (EEG) sensors translates the brain’s electrical activity patterns into basic emotional responses, then uses these readings to control the options available within the interactive Myndplay films. It’s like a new generation of Choose Your Own Adventure books, only as movies and with no pesky reading or page turning or decision making.

The system launches today at the Gadget Show in Birmingham, UK; there are currently two short films available (Paranormal Mynd, in which the viewer is an exorcist, and Bullet Dodger, a gangster noir) with another three–featuring an assassin, a bank robbery, and Gaelic mythology–slated for release today.

The headset will run you 79GBP and the films go for 1 – 3GBP. The software download is free and available on the official Myndplay site.

“They [the viewers] choose the direction, they decide the outcome. Whether they want to or not, their mind controls the outcome.”

Personally, I find this concept creepy. What say you, Geeks? Is this awesome or not?

[via New Scientist]