Ok, maybe that headline is a bit strong, but I can’t help and feel this way after watching this:

This absolutely amazing ad was produced for the New Zealand Book Council to promote real books, not those soulless eBooks that have recently been popping around all over the place. I don’t know about you guys, but I’d take a paper version of a book over an electronic one any time. There’s just something special about holding a real book… maybe it’s the smell, or the feeling of pages on your fingers as you turn them.

[Via Gizmodo]