Since you are not sick of hearing about Avengers related news, I thought I would throw another interesting tidbit out there. The film has already made $775m worldwide after less than 3 weeks (two in North America) of its theatrical run, but it’s also making money for someone else. Shawarma joints.

The Avengers is responsible for a sudden influx in Shawarma sales. Yup. That tasty Arabic seasoned meaty treat in a pita is getting a massive boost in popularity because of The Avengers.

So if you haven’t seen the film, I don’t want to spoil it for you, but at one point Tony Stark suggests that the team go get some Shawarmas. He admits he doesn’t know what it is, but there is a place a couple blocks away and he has always wanted to try it.

And now Google analytics is showing a skyrocket spike in search queries regarding Shawarma. It appears that like Tony Stark, many people have come to the realization that they see Shawarma places all over and actually don’t know what it is.

The Shawarma gag even gets addressed in one of the post credit stinger scenes.

I admit I was clueless as to what Shawarma was, but a friend introduced it to me about two years ago and its made its way into my regular diet since (along with Pad Thai and Pho). I could really see how someone might be completely oblivious to this delicious food!

Did you know what Shawarma was before being prompted to investigate by Tony Stark?