The Klingon way is best, so you may as well go ahead and surrender now!
There is speculation that this is a viral marketing video (it leads to a Klingon website), but the product is not yet evident. It could be the new Star Trek online game, the next feature film, or some yet-unannounced project. Metafilter has an English translation of the video, which says about what you’d expect in a propaganda short.